Influential Advocacy

Situation

• Client has not engaged in KOL advocacy
• Large number of KOLs world wide with varying value or amount of influence in their respective fields
• Client has not benefited from KOLs through advice or the development and cultivation of a positive relationships

Challenge

• Client does not understand the benefit of KOL advocacy
• Client does not know which KOLs to prioritize for engagement
• Client does not know how to engage KOLs for advice or how to cultivate relationships

Resolution

• From scratch and within a year, Xelay Acumen developed ad cultivated 300 top tier key opinion leader (KOL) advocates